When investing in automation for your warehouse, factory, or distribution centre, understanding the difference between an integrator and a manufacturer can be the key to unlocking the right solution for your business.
At CSL Automation, we are a systems integrator, and in this blog, we’ll break down what that really means—why it matters—and how choosing an integrator can make all the difference when it comes to long-term performance, flexibility, and value.
What is a manufacturer?
A manufacturer is typically a company that designs and builds its own range of automation products—be it conveyors, robotics, sortation systems, or control panels. Their focus is understandably on selling those products, which often means they’ll try to make your project fit their solution, even if it’s not the best possible fit.
While manufacturers can offer reliable and high-quality equipment, their scope is naturally limited by their own product lines.
What is an integrator?
An integrator, on the other hand, is a solution provider that designs, installs, and supports complete automation systems using components from a variety of manufacturers. Think of an integrator as a trusted advisor and technical expert that selects the right technology for your operation—without being tied to a particular product or brand.
At CSL, we’re proud to be an independent integrator. That means we build systems around your requirements, not a fixed catalogue of parts.
The key benefits of choosing an integrator
No product or supplier bias
This is one of the most important advantages. As integrators, we’re free to choose from a wide range of technologies, suppliers, and equipment types. That allows us to build the best possible solution based on your specific needs, space constraints, throughput targets, and project budget.
System flexibility and scalability
Because we combine technologies from multiple trusted suppliers, integrators can create bespoke systems that are flexible and scalable. Whether you’re automating one process or looking to future-proof your entire operation, we can design a solution that grows with your business.
A single point of contact for multiple technologies
Rather than juggling multiple manufacturers, you’ll deal with a single expert team—ours. We take responsibility for the entire system, from design through to installation and ongoing support. That means better communication, faster decision-making, and a smoother rollout.
Aftercare without limitations
Our ConveyorCare team can maintain and support systems whether they were installed by us or not. Unlike some manufacturers who only service their own equipment, we offer comprehensive maintenance, upgrades, and technical support across a wide range of systems and components.
Optimised performance
An integrator will engineer your system for maximum efficiency, not for maximum sales of a particular product. We’re focused on ROI, uptime, and operational improvement—always working towards your goals, not ours.
When does it make sense to choose a manufacturer?
There are times when going directly to a manufacturer makes sense—such as when you need a straightforward, single-product solution, or when you already have in-house expertise to handle system integration.
But for complex or growing operations where the right mix of technologies is key, a manufacturer’s one-size-fits-all approach often isn’t enough.
Final thoughts: It’s about what works best for you
At CSL Automation, we believe in delivering solutions that fit your business, not forcing your business to fit a product. As independent integrators, we offer clear, unbiased guidance—and build systems that combine the best technologies the market has to offer.
If you’re planning a new automation project—or looking to upgrade your current setup—talk to us. We’ll help you get it right from the start.
Get in touch with CSL Automation today:
01283 55 22 55
Or visit www.cslautomation.co.uk
