Amazon Prime Day: A New Peak for E-commerce and the Crucial Role of Automation Systems

Jul 10, 2023

Amazon Prime Day, initially introduced in 2015 as a simple one-day sales event to celebrate Amazon’s 20th anniversary, has rapidly transformed into an influential phenomenon in the e-commerce world.

It’s not just a day of wild discounts and binge shopping for Amazon Prime members but has ripple effects that extend far beyond Amazon’s own platform. Various online retailers are riding on the coattails of this event, presenting their own discounts and deals to coincide with Prime Day and capitalise on the heightened shopping frenzy.

In effect, Amazon Prime Day has generated an additional ‘peak’ period for distribution centres and third-party logistics providers (3PLs). This event, with its sudden surge in orders, creates an environment that tests the resilience of logistics operations. As such, the question arises – are the existing automation systems within these facilities robust enough to handle this increase in demand?

The importance of automation systems in handling these peak periods cannot be overstated. An efficient, well-maintained system can keep up with high order volumes, ensuring speedy delivery times and customer satisfaction. Conversely, an ill-equipped or under-maintained system could struggle, potentially resulting in delivery delays, which are disastrous in such crucial times.

Automation systems, as robust as they may be, are not immune to wear and tear. As with any machinery, regular service and Planned Preventative Maintenance (PPM) are vital to ensuring smooth operation. Without a doubt, experiencing a breakdown during a peak period like Amazon Prime Day could have disastrous financial implications. The cost of downtime, repair, potential loss of business, and harm to reputation can far outweigh the cost of regular maintenance.

Photo by Antoni Shkraba

This is where a service like Conveyor Systems Ltd’s ‘Conveyor Care’ comes into play. The importance of a service and maintenance contract such as this cannot be overstated, especially in the run-up to high-demand events like Prime Day. Regular checks and maintenance help to identify potential issues before they become critical, ensuring that systems are running at optimum efficiency when they’re needed the most.

Furthermore, it’s worth contemplating whether the existing automation systems could be enhanced to improve their capabilities at peak times across the year. Given the pace of technological advancements in the automation industry, there are continually emerging solutions that offer greater efficiency, accuracy, and scalability. Implementing such solutions could be the key to not just surviving, but thriving during these peak periods.

In conclusion, Amazon Prime Day has indeed created a new ‘peak’ period in the e-commerce landscape. This peak brings with it both challenges and opportunities for distribution centres and 3PLs. To navigate this peak successfully, it is imperative that these businesses invest in quality automation systems and ensure their regular maintenance. By doing so, they can ensure that they are fully equipped to meet the increased demand, secure customer satisfaction, and maximise their profits.

For information on how CSL can improve efficiencies in your warehouse/fulfilment centre or factory contact our sales engineers

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Creating relationships that last

We are proud to have completed installations over more than 25 years for many major organisations. We have forged strong relationships and continue to provide automation solutions through ongoing maintenance or follow-on projects. Constantly working with our customers to meet and exceed their needs.

"I have found working with CSL the ideal partnership, they understood the brief and worked closely with CEF to ensure the design met all of the criteria. The support from start to finish was excellent. The project ran smoothly from start to finish. The system has made our new warehouse very efficient and allowed us to increase the throughput"  

Craig Marks

Divisional Manager, CEF Online

“As this was a new facility it was difficult to visualise the conveyor system prior to the mezzanine floor installation, but CSL provided a detailed 3D drawing which included both the mezzanine and the conveyors which brought clarity to this. The install process was smooth and the end results have allowed us to increase control, flexibility & volumes”

Dan Corrigan

Head of Logistics & Operations Dev, Wiggle

“We have worked with CSL previously and after many years of reliable operation we decided to use CSL again to design, supply and carry out the installation. As with the last system the benefits became almost immediately evident” 



Logistics, NHS

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